Learn how marketing automation fits into your overall marketing strategy and a methodology for identifying high impact, low complexity ways to start using it.
Find out the best ways to segment and use your data based on behavioural, transactional, demographic and firmographic information.
Using sequential communications to nurture leads, onboard and educate clients and prospects, re-engage cold leads or lost clients.
Contact your audience when they are already engaged through tactical use of remarketing and auto-responders. Give them the right message at exactly the right time.
Tracking performance and ROI, spotting opportunities and learning more about the customer journey from marketing and website data.
Take your marketing to the next level with our 6 week programme. Generate more leads from your website visitors. Find more business in your existing database. Make sure everyone who expresses an interest in your products and services is followed up with comprehensively.